[eNews] Ideas Lunch Series Alumni Online Sharing: At the Driving Seat of Digital Transformation

On July 23, BBA and MSc alumna Maria HUI, Director of Marketing and Operations at Microsoft Hong Kong, shared valuable insights and experience at the HKUST Business School Ideas Lunch Series – Alumni Online Sharing. Professor Dongwon LEE from the Department of ISOM moderated the sharing session.

Maria explained the process of digital transformation as changes achieved by utilizing the “ABCs” of technology – artificial intelligence (AI), big data, and cloud computing. 

In the “new normal”, many companies in Hong Kong and abroad are adapting their infrastructure and investing in technology to support employees working remotely. The new investments provided additional leverage on market insight. Leaders can also make better decisions by using AI to collect data and generate predictions and automate certain tasks. 

Maria provided several notable examples of Microsoft supporting tech-savvy brands and traditional manufacturing firms on their digital transformation process. This involved establishing new infrastructure and developing additional software to support newly emerged business demands during COVID-19.

However, digital transformations can equally benefit those without technical skills. Maria encouraged non-tech people, including business graduates and individuals in other roles, to embrace the benefits of digital transformation with an open and growth mindset. Any kind of transformation or change takes time and requires trial and error to achieve optimal results. A successful digital transformation demands everyone in the organization to be on board. "A digital transformation is the responsibility of everyone!”

For more happenings at the HKUST Business School alumni circle, stay updated with us here.


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